"OrderUp is perhaps the most transparent of all the food delivery apps out there today, offering constant and detailed updates from the moment you place your order to the instant it arrives on your doorstep."

-Top8, 2015

OrderUp acqui-hires baltimore technology consulting agency Back Forty


Addition of Ruby on Rails experts to double OrderUp’s development team

Baltimore, Md. – Baltimore-based online and mobile food ordering and delivery service OrderUp today announced the acqui-hiring of the team at the Baltimore-based technology consulting agency Back Forty. The addition of Back Forty’s team will add to OrderUp’s current team of Ruby on Rails and mobile developers. At Back Forty, co-founders Flip Sasser and Ed Schmalzle built a successful business that provides technology consulting services to startups and established organizations. Founded in 2012, Back Forty builds and designs Web, mobile, desktop, and embedded applications focused on client and customer engagement.

OrderUp’s co-founders, Chris Jeffery and Jason Kwicien, recognized the talent and industry knowledge that the Back Forty team offered. The addition of the five-person team, which includes experts in Ruby on Rails and iOS, will allow OrderUp to optimize its online and mobile user interface and user experience.

“Flip and Ed grew a successful business that fits with OrderUp, both professionally and culturally. Sharing the same views and values, we can accelerate the product pipeline and ultimately the velocity of the business,” said Chris Jeffery, CEO and co-founder of OrderUp. “Our combination of creative minds will allow us to create the best experience for all of our stakeholders.”

“Back Forty is delighted to have found a perfect new home at OrderUp. We can't think of a better place to continue our love affair with quality code and beautiful design,” said Flip Sasser, principal and co-founder of Back Forty. “Adding our insatiable appetite for delivering awesome software to OrderUp's already phenomenal team should prove wildly successful.”

“We're building the 1996 Olympic Dream Team of Baltimore's tech talent at OrderUp,” said Kyle Fritz, vice president of engineering at OrderUp. “Bringing on Back Forty is like adding Charles Barkley to the starting lineup.”

Canton-based OrderUp recently announced $9 million in Series A venture funding led by Steve Case's D.C.-based investment firm Revolution Ventures, former LivingSocial CEO Tim O'Shaughnessy, and Five Elms Capital to enhance OrderUp’s rapid growth.

About OrderUp, Inc.

OrderUp is an online and mobile ordering marketplace focused on delivering from all of the restaurants that customers actually want. With feet on the street in over 36 towns, OrderUp provides easy access to great food from locals’ favorite restaurants. Headquartered in Baltimore, MD, OrderUp has a dual-distribution model, with some locations owned and operated by the company, and others franchised. Visit orderup.com to learn more.

Media Contact


Follow: OrderUp

See More