9/11/2014 Centre County Gazettel
STATE COLLEGE — OrderUp State College recently launched a service to provide delivery drivers and technology to restaurants, giving customers more options.
OrderUp State College is a location of OrderUp, which Penn State students started as LionMenus in 2002. OrderUp recently raised $7 million in Series A funding, with Revolution Ventures leading the round, and participation from Tim O’Shaughnessy, co-founder of LivingSocial. This new investment will fund the continued development of OrderUp’s delivery technology and services nationwide and in State College.
While OrderUp State College will continue to provide online and mobile ordering for restaurants with their own existing delivery services, restaurants that don’t have their own delivery services can use OrderUp’s services and technology, from logistics to partnerships with drivers.
With OrderUp delivery, restaurants can deliver food to their customers without hiring and managing drivers or creating a delivery infrastructure. That means customers will continue to have access to restaurants who have their own delivery system, but also have new access to restaurants that have never delivered. For Penn State students, especially freshmen who may not have cars on campus, “we can deliver them food that they would normally have to catch the bus to get or have a friend drive them. Now they can get it in the comfort of their dorm,” said Casey Macioge, general manager of OrderUp State College.
“We’re bringing on new local restaurants every day, and we’re in talks with popular national chains and hope to bring more on soon,” said Macioge. For restaurant owners, this service can “minimize the overhead that comes along with delivery: owning a vehicle, paying drivers and their insurance.
Already, locals can order from popular restaurants such as Kaarma, Mad Mex, Famous Ernie’s Steaks, Happy Valley Brewing Company, and American Ale House. Customers like getting delivery from places that haven’t delivered before, and restaurants like offloading the logistics to us,” said Macioge.
In addition to fueling growth in State College, OrderUp’s new funds will allow the company to continue its aggressive expansion into underserved American towns: those metropolitan areas outside the top 10 cities. State College locals and students will be able to use OrderUp while traveling.
“OrderUp started in State College, and we’re excited that as we grow nationally, we can continue to improve what we offer here,” said Chris Jeffery, Penn State alum and CEO of OrderUp.
For OrderUp, the new capital makes longtime plans possible, according to Jeffery. “We’ve got a great team already, and now we’re going to be building new technology and services at a much faster rate.”See Original Article