3/10/2015 The Tennessean
OrderUp, a Baltimore-based food delivery company, is expanding to Nashville, creating more options for people who want restaurant fare brought to their home or office.
OrderUp operates in 35 markets and has traditionally sought to grow its business in smaller cities, where consumers have more limited delivery options. Nashville, with a large population of students and business professionals and a growing number of restaurants, was a natural choice for expansion and will be among OrderUp’s bigger markets, said CEO Chris Jeffrey.
“Nashville is such a unique city and (has) great people,” Jeffrey said. “We are really excited to get into Nashville and help the consumers, the users of the product, the restaurants and driver partners.”
OrderUp allows customers to order food from a list of local restaurants, either online or through its mobile app, and restaurants’ drivers or OrderUp drivers deliver the meal for a fee — $3.99 in Nashville — and users are also expected to tip. Similar to Uber and Lyft, users can track their driver and pay through the app, and like other food delivery services, some orders will have minimum requirements based on the restaurant.
While food delivery has long been associated with pizza, Thai or Chinese cuisine, OrderUp will help diversify the types of food that people can order. Seventy-five Nashville restaurants are included in the app, and the company’s initial focus will include the midtown, downtown and Gulch areas.
OrderUp made headlines last year after receiving $9 million in funding, led by AOL co-founder Steve Case’s Revolution Ventures. The company, co-founded by Jeffrey and Jason Kwicien in 2009, had 45 employees at the time and was already profitable, allowing OrderUp to grow rapidly with the new capital. The company has since hired Domino’s Pizza’s former chief information officer as chief operating office and has 110 employees. About 1,000 OrderUp drivers deliver nearly 40,000 meals a week, illustrating consumers’ growing interest in food delivery.
“Consumers are demanding more convenience in their lives and more variety,” Jeffrey said. “Their lives are busier.”
The service will also offer opportunities for drivers, who use OrderUp as a side gig, or in some cases, as a full-time job in other cities. Jeffrey said the Nashville office has about 25 Nashville drivers enlisted and includes four employees.
In Nashville OrderUp will compete with GrubHub and Doorstep Delivery. Uber, which expanded to Nashville in 2013, has also experimented with food delivery in other cities, but it does not offer the service locally.See Original Article