"OrderUp is perhaps the most transparent of all the food delivery apps out there today, offering constant and detailed updates from the moment you place your order to the instant it arrives on your doorstep."

-Top8, 2015

OrderUp is Uber for your burrito

6/19/2015 Confluence Denver

There are times when you want to order in and don't want something from a restaurant that delivers -- or maybe Micky D's. (Hey, it happens, not judging.) That's where services like OrderUp Denver come in. It's like an Uber app for your food. The company recently re-branded from Mile High Menus to OrderUp, a national brand with an app that allows people to order everything from a Big Mac to a Jamba Juice for delivery.

Brothers Mike and Dan Rolland launched earlier versions of the food delivery service at Indiana University (B-Town Menus) and in Boulder as Hungry Buffs. In the Denver area, they now have agreements with about 150 restaurants in the Denver area. Regardless of order size for the majority of the restaurants in the program the delivery fee is $4.99. Some -- mostly those who offer delivery services themselves -- have lower rates.

The app features a delivery tracker so restaurants and customers can see where the food is in transit. It also lets people coordinate orders via text or email, so it's not just one person going around trying to figure out what everyone wants in the office at lunch or at a party.

By re-branding under the OrderUp umbrella, the company is able to establish more continuity and name recognition, helping to establish the business under a nationally recognized brand while remaining local. As such they're joining the ranks of ordering services like GrubHub, Foodler and others.

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